4 years ago and after 3 decades of research, Orian founded a 70,000 members community that is dedicated to curly hair.

After deep understanding that most of the methods known today are created for straight hair, and that the current solutions in the market are not always taking into consideration the weather issues, Orian decided to start a new innovative hair care brand that will focus on natural ingredients while keeping each and every individual’s desires.

All the products were tested on curly women with different hair textures. The brand is not doing animal testing, and it contains natural pure ingredients.